Brand Engagement training is an essential step along the brand development journey. When your company is undergoing a brand refresh, rebrand or rename, you really want your team members to get on-board with the “why” behind these changes. Since not only customers – but staff – can form very specific brand loyalties, it is vital to have their buy-in.
At Mega.Net, we believe a successful brand launch is conducted internally first, so that staff can fully embrace the new core values and beliefs along with the updated look and feel of the space. The more the staff believes in the brand, the more they’ll get customers to become believers, too.